Cruise season begins!

It's official - the start of the swimwear cruise season.

Fabulous new swimwear to see you through the winter whether it's a trip to the spa or a winter beach holiday!

Check out the Passion Flower print from Moontide. Seriously glamorous styles for all shapes & sizes...

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A style season ahead?

Want to know what you'll be wearing on the beach next summer?

The talk is that swimwear trends in 2012 are going to be strong on lingerie-inspired styling...

Well why wait! Seafolly's La Bella Bikini which is in stock now kicks the trend off nice and early.

Our bestseller Seafolly one-piece swimsuit

Our best-selling product of this year (and in fact all time!) is a one-piece swimsuit not a bikini. Our Seafolly Viva Black Swimsuit with it's on-trend boyleg and pretty 'Viva' spotty print has fully adjustable soft wide halterneck ties and moulded cups for great shape and hidden support.

Look out for loads more 1950s glamour in 2012!

You can buy it here.